• Who is Pathfinder

    Pathfinder provides general consulting and strategic leadership for ballot measures, political action committees, nonprofits and NGO’s, public affairs advocacy campaigns, social media campaigns, and candidate campaigns. Pathfinder’s clients expect to win on the toughest political battlegrounds. For two decades, they’ve hired Pathfinder specifically because we know how to leverage the latest in strategy and voter analytics to give our clients every edge to win the biggest fights. When it comes to using analytics to move public opinion and win campaigns, we’re the best in our field.

    Next: Our Mission —->

  • Our Mission

    To serve our clients and their stakeholders as the premier research-driven professional advocacy agency for advancing and empowering the causes and efforts of change leaders in the United States and around the world. We accomplish our mission by providing strategic vision and detailed execution for opinion-shaping campaigns that make a positive difference.

    Next: Our Values —->

  • Our Values

    Be brave in our advocacy. Empower beliefs. Take on tough causes.

    Back the underdog. Resist the mob. Relish a challenge. Invest ourselves.

    Compete with integrity. See around corners. Anticipate. Out think and out prepare.

    Follow through for clients. Invest in detail.

    Do the unexpected.

Pathways to Victory

  • Strategy & Leadership

    Winning the toughest campaigns through meticulous planning, data-driven strategies, and innovative tactics. When the odds are against you, working smarter is the margin of victory.

  • Electoral Research & Analytics

    Quantitative opinion surveys. Qualitative research & ad testing. Advanced modeling and voter typography. Find out why we are leaders in our field.

  • Campaign Media & Digital

    Decisive, impactful, multimedia campaigns that shape the debate on your terms. Linear, streaming, digital, social, print, P2P, outdoor and more.

Award
Winning
Campaigns

Repeatedly recognized by our peers as the very best in the industry.

Best Overall Political Ad Campaign

Best Use
of Innovative
Tactics

Television
Advertising

Targeted Direct
Mail

Digital
Advertising

Local Down Ballot
Campaigns