Pathfinder’s quantitative research services include survey research conducted via live operator, online, or hybrid methodologies. We conduct the full array of survey formats including baselines, brushfires and tracking surveys. Our deliverables include toplines, crosstab sets, presentations and consultative analysis as-needed.

In addition to quantitative research, Pathfinder specializes in qualitative research, which allows us to capture the nuances and intricacies of political behavior through in-depth interviews, focus groups, and ethnographic research. Using these tools we dive into the motivations, beliefs, and values that shape voters' decisions, as well as the most resonant and persuasive language for your campaign. These qualitative studies can be conducted in person or through video, although each mode has its strengths.

Pathfinder’s voter modeling approach provides a uniquely powerful advantage for campaigns because it derives from core values which exist upstream of partisanship and ideology. Our approach recognizes that simplistic bi-pole categories such as “liberal” or “conservative” only allow a partial view of the electorate. Our approach takes a deeper dive that allows Pathfinder and our clients to see added voter decision-making dimensions that can be analyzed to build much broader win coalitions to win the toughest campaigns.